Welcome to the Teknet Marketing Client portal

Through this website you will be able to access the online reporting tool detailing exactly how your ‘Optimised Online Marketing Strategy’ is progressing, a help desk system to log issues with your websites and email, a unique client area that holds information that relates to you including quotes and invoices etc as well as a link to our main website www.teknetmarketing.co.uk.

Twitter Feed

Have you heard about the government funded growth voucher? Find out how you can apply here: http://t.co/TRrtDLGbAY #growthvoucher

@teknetmarketing, 11 days ago

Copyright © Teknet Marketing., 2014

Copyright © Teknet Marketing., 2014

Copyright © Teknet Marketing., 2014

Copyright © Teknet Marketing., 2014

Copyright © Teknet Marketing., 2014

Copyright © Teknet Marketing., 2014

Copyright © Teknet Marketing., 2014

Effective In All Aspects Of Marketing

We like to think that we're pretty strong in all aspects of online marketing and that's sure to help us with a new client campaign that we're working on! Aspect Projects Aspect Projects are a London based firm specialising in the design, planning and installation of traditional and contemporary glass rooms, conservatories, orangeries and extensions. Using the latest techniques in design they won't just take your idea and run with it, they'll show you what it would look like on your home through a 3D visualisation program and give you a proper look at what your Aspect Project will look like when it's finished.   With over 30 years of knowledge and experience they've been operating for a bit longer than us; however, we're sure we can help them achieve their goals - widening their web presence and acquiring more business through their already fantastic website.

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright © ItemBridge inc., 2013

Now Lets Get Down To Business

Since joining us in 2013, Now Education have enjoyed a hefty rise in search engine position and website traffic. All the good stuff that any online business needs! Due to this success they've decided to expand their campaign with us, encompassing two further Now Business Group websites:

Now Careers

Now careers is an expansion of the Skillman Contract Services group, established back in 1992 and now with over 20 years experience in the industry. Specialising in Construction, Accountancy, Mechanical, Electrical and Interim jobs, the Now Careers site is currently undergoing a re-design to streamline job search processes and achieve a more polished look.

Now Careers

Now Careers Aus

Now Careers Australia does what Now Careers do, only down-under! Started in 2002 the Australian Now Careers has evolved to encompass recruitment in government positions, project management, property, consultancy and many more. The Australian site is also undergoing a re-design to remain in line with Now Careers UK.

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright © ItemBridge inc., 2013

Brooks Jordan Expand Their Online Presence

Brooks Jordan training services specialise in providing training courses in personal safety and conflict resolution to both businesses and individuals and have asked Teknet to help them make the most of their online presences. Brooks Jordan   Our aim is to co-operate with the team at Brooks Jordan to bring their website in line with recent Google updates and give them the best possible chance of achieving natural organic search engine rankings. Having previously worked with businesses that provide training courses to other businesses and that puts us in a great position moving forward.

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright © ItemBridge inc., 2013

CASE STUDY: How We Increased One Of Our Clients Leads By 174% In Just 2 Weeks With SEO

ranking SEO Is not rocket science. It's about telling Google what you're website is about with content and links.

You may imagine SEO's as scientists in labs experimenting with the latest algorithms and link building methods. SEO hasn't changed that much over the past few years. Google rewards GOOD content and GOOD links. The content and links must also be relevant. That's it. 

How we got some quick SEO wins within 2 weeks

We increased one of our clients leads by 174% in just 2 weeks by a combination of some solid link building and simple content adjustments. We needed to reinforce their 'message' to Google and the other search engines. It's a simple case of making sure the content on your website say the words your potential customers are searching for.

We Made Sure Every Title Tag Was Relevant

seomid Your title tags are the most important part of your web page to SEO. Make sure your main keywords are here, but don't 'keyword stuff'. We Added Relevant Words To Their Content

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright © ItemBridge inc., 2013

New Automotive Client!

Midwest Motor Factors have recently come on board with us here at Teknet and are looking to get their online automotive store rolling. Midwest-Motor-Factors   After a quick service the website should be good to go and we can get it out of the pit lane and into pole position.

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright © ItemBridge inc., 2013

Baby Joy Gifts Go Global

With the ever expanding baby gifts site recently going global and delivering high quality products to as far as Austraila. Baby Joy Gifts are striving to expand their brand even further. BJG_logo-clear Baby joy gifts has teamed up with Teknet so we can increase  the traffic through their site and expand their brand name much, much further!

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright © ItemBridge inc., 2013

Custom Bikes from Kinoko Cycles!

Kinoko Cycles have been an online shop for many years and with their recent opening of their first shop in London, Kinoko are expanding their business into a bigger market. kinoko   With everyone getting fitness mad, Kinoko offers bikes and accessories to everyone's and anyone's needs! Check out their site www.kinokocycles.com and get on your bike!

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright © ItemBridge inc., 2013

Intelligent Marketing Solution Meets Intelligent Maintenance Solution.

Maintenance is at the heart of everything that PCMS do, they have now entrusted us here at Teknet with the maintenance and improvements of their website. PCMSENG-logo   With the oil analysis and management industry developing constantly, PCMS are now looking to increase their online visibility.

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright © ItemBridge inc., 2013

The Ebay of Pigeon Auctions

Teknet has recently partnered up with Race Pigeon Auctions. Together we hope to take the UK's racing pigeon scene by force and deliver a full auction solution for anyone interested in racing pigeons. Race-Pigeon-auctions   Racing pigeons are of course a niche market, however, with the top high quality pigeons there is a market developing throughout the UK, Europe and the world.

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright © ItemBridge inc., 2013

Rugs of All Shapes and Sizes

The newest addition to our list of clients is Frith Rugs. With three stores across the UK, the firm is now looking to increase it's online brand image and develop it's website and traffic. Frith-Rug   We feel that we have a good head-start on this project as we have worked with several other retail companies in the past. The firm offers all sorts of shapes, styles and sizes of rugs that will suit any home, visit their site today to find the rug for your home.  

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright © ItemBridge inc., 2013

Premier Software For Premier Salons

Many salons and spas suffer the curse of clients not showing for appointments, every appointment missed is money and time lost and for too long spa managers have struggled to find a way to thwart this problem. Premier-software Not any more, Premier Software have developed a text message reminder system specifically for use in the Spa and Salon industry. Many Establishments have already benefited from the installation of the correct software, find yours today.

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright © ItemBridge inc., 2013

Landlord Insurance Specialists Expand Their Web Activity

The Landlord Insurer has undergone some massive changes over the last few years and are now looking to maximise their online potential. The-Landlord-Insurer   With such a wide market for property rental insurance and landlord insurance, they are now looking to target a wider demographic. Here at Teknet we hope to optimise the website that they already have in place and move forward with the project.

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright © ItemBridge inc., 2013

Giving Hill View Farm An On-line Presence!

Hill View Farm Products have been offering a pig roast / hog roast service for over 50 years and are a renowned service in their local area. Hill-View-Farm They are now looking to expand their client base by optimizing their on-line performance, visit their site at www.hillviewfarmproducts.co.uk today for a free quote.

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright © ItemBridge inc., 2013

Teknet Enjoying Health Benefits

Staff at Teknet have been reaping the benefits of our new client, Ateronon Lycopene Supplement. Ateronon   The supplement makers are looking to increase the traffic through their site and we look forward to helping them increase their brand image!

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright © ItemBridge inc., 2013

Teknet Start Work With Financial Advisor

Whitehall Partnership are a financial investment company that are looking to increase their organic website traffic and conversion rate to further challenge their team of qualified financial advisors.Whitehall-Partnership   We hope to be able to increase their traffic through the optimisation of their on-site content.

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright © ItemBridge inc., 2013

Teknet Begin Work With Health Recruitment Specialists

Teknet have recently started a new project, working with specialists in pharmacy technician jobs and pharmacist jobs.

PPR We hope to help the firm increase their organic traffic and conversion rates.

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright © ItemBridge inc., 2013

Wont Be Moggerhanging around

A Georgian Historic House named Moggerhanger Park has begun exploration into the wedding and event sector and has asked for a website suitable for enquiries. Moggerhanger-Park   Hopefully with our help they can draw in more happy couples and supply their dream day.

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright © ItemBridge inc., 2013

For All Your Power Tool Needs

Power Tools Plus have recently approached Teknet looking for more website traffic and we, as always, are happy to oblige! Power-Tools-Plus   The company have been working with Black and Decker for over 30 years.

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright © ItemBridge inc., 2013

A Client To Lift Your Spirits

We have started work with a company specialising in used forklifts. They have over 30 years of industry experience. Forklift-Company-300x108   After building them a new website we are looking to increase their organic website traffic.

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright © ItemBridge inc., 2013

Easy as 123

Teknet Marketing have added a new client to their books in the form of 123Lockers.Amvar1 123lockers.co.uk is the home of locker solutions suitable for office, commercial and charging use. From steel to timber and wire mesh to heavy-duty and perspex. 123 Lockers Are Part Of Amvar Storage Solutions.

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright © ItemBridge inc., 2013

Teknet Won't Be Shelving This Client

Teknet have begun working with 123Shelving, a company that can provide shelving solutions for all businesses and industries. They stock a dynamic range of shelving options, from plastic to aluminium and cantilever to galvanised. We look forward to progressing with this project and are hopeful of the quality of results we can achieve. The firm is part of the Amvar Group.

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright © ItemBridge inc., 2013

Teknet & Northern Xposure

Teknet have an exciting new client in the form of Wedding/Corporate party hire Band Northern Xposure. Northern-Xposure-300x156 The band are available for hire across the UK, including Yorkshire, Bradford, Leeds, Harrogate, Manchester, Lancashire, Cheshire, The North West and North East, London, Kent, Surrey, Hampshire, Sussex, The Midlands, Edinburgh, Glasgow. We have been tasked to improve the enquiries through their website and look forward to working with the band.

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright © ItemBridge inc., 2013

TEKNET FORM NEW PARTNERSHIP WITH WEDDING PLANNERS

Teknet have begun work on a new project with JollyGoodWeddings wedding planners. The firm, based in Cornwall, are looking to increase their enquiries through their website. Jolly-good   The company specialise in wedding planning, venue styling, table plans and other aspects of wedding planning.  

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright © ItemBridge inc., 2013

Teknet Build 123 Bins!

Teknet have built and designed the website 123 Bins, which will be part of the Green Industrial Products group. 123 bins supply recycle bins for schools, kitchens, outdoor and the office. default-logo

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright © ItemBridge inc., 2013

Teknet start work on a Forklift website

Teknet have began working on a forklift site, UK Forklifts. With major contacts in the forklift market they intend for it to be a lead generation website for other forklift companies in the Midlands and UK wide. With information on used forkliftsdiesel forklifts, gas forklifts, electric forklifts, reach forklifts and forklift hire, they are leaving no stone unturned in this cut-throat market. forkliftsuk-300x201

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright © ItemBridge inc., 2013

Teknet starts work with a London Drainage Company

Teknet have started work with GK drainage, a london based drain blockage company who are looking to increase there online marketing. They have asked us to help with their organic visibility with their brand new site, take a look doesn't it look nice: gkdrainage-300x200 We are looking forward to increasing the traffic and enquiries to their website through optimising their site for organic search.

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright © ItemBridge inc., 2013

SEO Infographic the different types of SEO client and which one you should aim to attract...

seo-infographic

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright © ItemBridge inc., 2013

Teknet Launch New Website

Teknet have launched a new website specifically for their marketing services. The website is Teknet Marketing, and offer services such as SEO, Web Design, Content and Conversion Rate Optimisation. Teknet.org.uk will be become the main site for our clients reporting login and act as a portal for all our sites and services. tm The reason for the change came when Teknet decided they needed a better brand to specifically market their services. In the name of creativity, adding marketing to the end of Teknet did the trick! :) Teknet.org.uk will now become the portal for all our services including IT Support, and their are many more to come.

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright © ItemBridge inc., 2013

The Essential Conversion Rate Optimization Checklist For 2012

1. Does it have Professional Design or Does It Look “Good”?

Everyone has their own opinion of how something looks and we can all safely say when something looks really bad. If you can’t decide this in house and have many mixed opinions, send your choice of designs to colleagues in other departments, and trusted customers to see what they think.

2. Is it Functional – Easy To Use?

Are the pages easy to navigate? Is the website functional? Can you get to where you want to quickly, in two clicks or less?

3. Does It load fast?

If it doesn’t get onto the techies quick, make sure images are optimised for web use, and the website is on a good fast server. Also check the header to ensure you are only loading necessary data.

4. SSL on sensitive pages?

Make sure you have an SSL certificate on sensitive pages such as payment or members areas. Users love to see that padlock!

5. Trusted Certificate? (eg. Verisign, BBB online, Hackersafe)

A trust certificate significantly improves visitors trust in the site, and shows the website/company is high quality and safe to use.

6. Contact Information easily accessible and visible?

Contact information should be included on a page, including address, emails and phone numbers. Phone number should preferably be visible on every page.

7. Product Information All Included On Page? (Specifications, Prices, Delivery Details etc)

Although some business models and processes do not allow all information to be available upfront, it is best practice to include as much as possible and allow it all to be visible.

8. Powerful Headline? – Attention Grabbing, Highlighting the Benefits

Headlines are the first thing people read when lading on a website. It’s instinctive, we read newspaper headlines, magazine covers and subject lines of emails to make the decision whether or not we’re interested enough to carry on reading. Does yours give users a reason to be intrigued? Interested?

9. Delivery & Payment Methods Visible?

This gives users extra trust, showing logos of payment methods (card and payment logos) and a clear indicator of delivery options and times.

10. Accreditations?

Does the website include industry awarded accreditations or logos? This is another one that adds trust!

11. Testimonials & Case Studies?

Make sure the website includes testimonials and case studies from real people. Don’t simply list the testimonials on a page, include some of the better ones on the homepage or in the sidebar. Also highlighting parts that are particularly good helps the overall impression.

12. About Us or Meet The Team page?

Potential customers like to know they are dealing with real people. Include a company history (when you were established is definitely something to include), photos of the office/shop, and photos of people in the team. This is your chance to really show your company personality whatever it may be. Include individual member’s interests, or strange facts, lunchtime humour. We aren’t in the 90s anymore, companies and consumers are changing – a personal, quirky, authentic approach is the way forward! Show your companies personality.

13. Map On Contact Us Page?

Show that you have a physical office – once again, increasing trust.

14. No Spelling, typography & Grammar errors

Any small mistakes can send potential buyers running. There is absolutely no margin for error.

15. Website FAQ section?

FAQ’s provide an easily accessible way for potential customers to find answers to questions. It’s an easy way to reiterate and bucket all the essential information in one place. Potential customers can reference this before they buy – it will save phone calls and emails, and lower purchasing barriers.

16. Money Back Guarantee?

Guarantee’s give potential customers reassurance that you will provide your service or product to their expectations. Their purchase instantly becomes risk free. Don’t be afraid to make you guarantee bold and confident. 365 day money back guarantees have proven to be very popular.

17. Privacy Policy?

Always include a privacy policy on the website.

18. Email Capture? Offer something for free (capture email addresses)

Don’t let your unsure visitor go away without giving you their email address. Offer a buying guide for free, and email them a few days later to remind them of your offer or product. For example your buying guide could be: “10 things you need to know before you purchase a forklift” or “5 things your current IT Support company isn’t telling you” – these are both intriguing and inject a certain degree of scarcity.

19. Social Elements (FB, Twitter)?

A website with a social element will instil more trust – better still make sure you are active on the social platforms – encourage people to ‘like’ your page or ‘follow’ your twitter. Including links to your social profiles, or feeds from your profiles on your site will massively increase your portrayal of interactivity with existing clients and potential new ones.

20. Terms & Conditions?

Always include a full set of terms & conditions on your website.

21. Short Conversion Funnel?

How long is the conversion funnel? Is it long winded? Could some steps be removed? Make sure the conversion funnel is short and focused.

22. Can You See Your Call To Action From 6ft Away From The Screen?

Your call to action must be clear and focussed. It must be big, and tell the visitor what to do – “Click here to find out more” – “Click here to see prices”.

23. Live Chat?

Include a live chat on your website to improve visitor interaction and lower barriers to purchase. Someone will have to man this during business hours.

24. Feedback Form?

This not only allows visitors to provide feedback on your site, but it also shows to visitors you are actively receiving feedback to improve their experience and are therefore serious about your business. I think they call that win win!

25. Company logos?

What companies have used you in the past? What companies have recommended you? What newspapers, blogs or publications have been written about you? Been on the news? Been in the local paper? Have an advert on tele? Much like accreditations, testimonials and case studies, large authorities company logos will give you a lot of trust. Don’t think you have any? Are you on Google Places? Include that on your site – ‘As seen on Google Places’. Are you on any industry directories? What about Yell? Include it. Authority logos help!!!

26. Video?

Create a video about your service and product and include it on the side. Preferably include real people on the video, or at least a real voice (not a boilerplate voiceover – everyone uses THAT voiceover). Use your accent, be real. At the very least make a short video, like a presentation that details the benefits of your site – some people digest videos easier – this is the YouTube age afterall!

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright © ItemBridge inc., 2013

How much time should I spend on Meta tags?

Here's a short video from Matt Cutts (Head of Spam) at Google talking about Meta Tags. In short, you should really only be focussing on the description tag nowadays. The keywords tag is no longer followed by Google or any other Major Search Engine so keyword stuffing their won't get you any magical high rankings! On the other hand focussing on the Meta Description is definitely worth a few minute's thought. Any good SEO will tell you that writing a great and compelling description tag can often help you increase click through rates and conversions when vistors enter your site. Write a well optimised description tag to clearly define what that page on your website is about and what people can do on that page. Forget about Keyword Tags! Cheers Joe.T http://youtu.be/RBTBEfd7z_Y

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright © ItemBridge inc., 2013

5 weird ways to convince your elderly Boss into investing in SEO

Being a marketing manager, or ecommerce manager means you need to make decisions about what channels to invest in, or rather, what channels to convince your boss into investing in. SEO can be a strange channel to explain to old school Bosses. It doesn’t follow traditional advertising channels like Magazines, TV and Pay Per Click. SEO is about increasing your natural visibility in the search landscape, meaning free traffic (each click costs £0) for years to come after the initial investment (sometimes there may be a maintenance fee in competitive markets). 4634307127_c7bf79a608-150x150

This is done by optimizing your site so search engines can spider it more efficiently and understand more of what it’s about so that they can deliver it in more deserving positions.Here are some ways you can convince your boss into investing in an SEO Company (assuming your elderly boss is a he):

1. Ask him if he’s looking to purchase anything over the next week or so

Whatever he says ask him if you can show him a simple search for that item to help him understand SEO. Let’s just say it’s a treadmill. Show him the SERP and point out to him the PPC ads. Tell him they will be paying per click, anything from 1.00  to 5.00 (may not be completely true but always a good ball park figure). Now show him the organic listings and tell him they are not paying anything per click. Zero. Nothing. Zilch. Explain they have invested in an SEO company to do the work initially and may be paying a small maintenance fee, but it will be a fraction of PPC costs.

2. Explain how it’s better to advertise to people that are looking for you (invited ads), rather than interrupt people with advertising…

Being an old school boss he will be familiar with interruption advertising. Its how TV and magazines work… and pretty much all advertising until search engines came about. SEO is different. People are actively searching for you, they want to see your “ad”. Even though you’re not technically advertising, you have a ‘natural listing’ which will bring you nicely to your next point.

3. Explain to him how SEO isn’t advertising

He could potentially screw his face up at this, but SEO isn’t advertising. It’s a natural placing. You can’t pay Google directly to be there. And search engine users are now knowing the difference between PPC and Ads. The natural results are trusted more because they aren’t advertising. You can only pay an SEO company to ‘influence’ Google to place you higher in the results. The natural results have no advertising going on.

4. After a large investment, you benefit for years

SEO is really a long term investment. You pay for a short time 6-12 months, in some cases maybe 24 for the initial work and link building. Once you have maximum exposure, you will most likely move onto a maintenance level. Which means very minimal costs, for lots of return. The benefits of this are tremendous to any business owner.

(if they’re still not convinced...)

5. The competitors are doing it, look…

One way to really get your elderly bosses blood boiling is show them the search results for your main keywords, and point out the competitors. They will instantly want to get it started.

Once He's Convinced: Make sure you choose an old-skool-boss-friendly company -

This means simple, easy to read reports, excellent communication, quick wins and more importantly REMARKABLE RESULTS. Old Skool Bosses love guarantees, and of course in SEO this is impossible, but make sure they have a 3 month trial, or some kind of structured bonus or moving retainer, based on results, traffic or sales.

We have 5 spaces for new clients open at the moment. If you’d like to convince your old school boss about us, feel free to get in touch and we’ll send you a pricing guide.

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright © ItemBridge inc., 2013

The 4 Things To Look At When choosing the best SEO Company / Service for your business

What type of seo service is best for my business?

The answer to this question depends on many things such as in-house knowledge of SEO, and by knowledge I do not mean someone saying ‘I will have a go at that’ or even ‘Yes I can do that’ but someone in-house who has a proven track record of SEO achievements that show definitive highly ranked results in a competitive market on high traffic search terms, and secondly that they have the time available to spend on the promotion, unless you have these things available you will need to look at choosing a SEO company to help get you your ranking results. Lets look at the other options available to you if you don’t have specialist knowledge in-house or insufficient time available to manage the campaign if you do.

1. Onsite seo package / service / software.

Onsite SEO consists of setting the site up so that when the search engines read the site they understand what search terms you are targeting with each of the pages, this also includes making the site as SEO ‘friendly’ as possible, by creating friendly url’s for example – the TEKnet ‘SEO’ page url is – www.teknet.org.uk/seo , we have named the page that to re-enforce the fact that that page is related to ‘seo’ the original page url was called – www.teknet.org.uk/pageid=&17 which is not relevant to the page content or search term we are targeting. The onsite seo is important to any promotion and has to re-enforce any offsite campaign but it is important to remember that onsite seo alone will not gain you rankings in a highly competitive market.

2. Offsite seo package / service / software

Offsite SEO consists of setting up links to a website based on the search terms that you are targeting, this is a crucial part of any campaign and how you build links is very important to the overall success of a campaign. Not all links add value, and where they come from also affects how much value they add to your page, as does how many other links are on the outbound page and how relevant the content is to the target search. This is why you need to be very careful about SEO packages, services and software. With bronze, silver, gold packages for example, how do you know which ones will suite your requirement? They may show lists of links and articles etc but how many do you need to compete with your chosen search terms? It is very difficult or even impossible to understand the effectiveness of these types of packages without more information and knowledge to understand what you are trying to achieve and what needs to be done to catch up and overtake the sites already at the top of those searches. The software solution is also fraught with danger because if you do not have enough base knowledge to understand SEO then no matter how good the software chances are the overall promotion will not work.

3. Linkbuilding

Again link building is another possible route to unsatisfactory results, unless the on-site seo is correct and you have analysed the requirement correctly to ensure that you don’t just catch up but overtake the highest ranked sites there is a possibility the link purchase may not work. You still need to factor in the different values of the links that you are generating in comparison to your competitors and any work that they are doing at the same time (A quick look only gives you a snapshot of that point in time and not how fast they are progressing) plus you also need to factor in the age of the results you are viewing at the time of comparison (Most analysis tools use old data for analysis). I believe that link building services can be effective but only if you have advanced SEO skills, your on-site seo is up to speed and you know what your competitors are doing in detail.

4. Bespoke service

For most companies that do not have sufficient time or skills available in house I feel that a bespoke service is likely to get you the best results. Bespoke services include all aspects of SEO, firstly making sure that you are targeting the correct search terms that will deliver traffic and results when you are visible, secondly they will ensure that the on-site SEO is all correct and also targeting the chosen search terms in the correct way, thirdly they will look at your competition on those terms and monitor them to ensure enough work is being done link building to both catch and overtake your competitors within the agreed timescales of the promotion. TEKnet only offer bespoke service to our clients for exactly these reasons, after nearly 18 years in the industry I know that I cannot match every business requirement with 4 package types and even several promotions in the same field can be very different from one another, therefore the only way to gain measurable results for every client is to take every promotion as ‘different’ and create a bespoke tailored solution to give that client the best results possible for their budget within the agreed timescales. To find out more about TEKnet’s bespoke approach to digital marketing please contact us today. Julian Salmon Managing Director TEKnet

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright © ItemBridge inc., 2013

SEO Website Scrappage Scheme - FREE Super Converting Website Re brand

FREE website re brand with every SEO campaign over £500 per month.

When we start any SEO campaign with any client we want to ensure your website is able to convert all of the traffic were going to be throwing your way! Which is why we have decided for JANUARY we will re brand, edit and tweak your current website to ensure everything is perfect to convert that much needed traffic into sales, clients and prospects for your business. Take a look below at some simple changes we can make to help re brand your website!British-Bathrooms-Before-an-1024x377

Click image to enlarge

You can see on the above image that changing the logo, graphical banners, colour schemes and calls to action can make a hell of a difference between a good website and a GREAT one!

So if your looking to not only improve your visibility within the search engines but are also stuck for ideas on a website re brand for 2012 then let us help you! Lets help your customers find you and turn traffic into sales!

Joe Taylor Digital Marketing Strategist 0845 8 388 488 EXT 407

Comments

admin, 22.12.2011, 2:40

Have a great Christmas Too Matt! Joe

mattymays, 22.12.2011, 2:38

hi www.teknet.org.uk-ers have a nice xmas to all of you - matty

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright © ItemBridge inc., 2013

What’s the true value of disaster recovery in business?

A question that I have pondered on every time I have paid out for new IT infrastructure, servers, RAID, daily onsite and live offsite backup systems, then, today it all paid off…..

Whilst everyone was working away this afternoon we suddenly experienced problems on the network and then it went down completely, we started off with the usual re-boots throughout the offices but discovered it was far more serious when the server would not boot up again. Upon further investigation we found out that the main data hard drive had fried itself losing all data stored, basically everything in the business! Due to having the correct equipment in place we were back up and running within 20 minutes, the main hard drive of the server was mirrored via a RAID controller to a second identical hard drive within the server so we did not lose any data whatsoever with the crash. Even if we had lost both drives we have an onsite daily backup routine meaning we had everything up to close of business yesterday on tape internally and once that had been restored we could then have called down todays new and changed documents from our online offsite backup provider meaning again we would have lost nothing. It is so important to have these systems in place to protect your business that cost is almost a secondary issue, I dread to think of the financial cost to us here of losing all our data, let alone the physical cost of trying to re-build the business almost from scratch! Note to self: “don’t moan about cost of systems again, they are worth it” Julian Salmon Managing Director TEKnet

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright © ItemBridge inc., 2013

My experience of the National Apprenticeship Service Part 2

How did we get on I hear you ask? Did you get a trainer? Do you have an apprentice at all?

Let me finish the story and bring you up to speed with what happened…. Having been told by the second provider that we had a ‘key skills’ gap and our candidate needed to complete a 3 month course in a few days we set about trying to get a provider and him booked on a course, we found a provider in Walsall and booked him in for an induction, this was not a simple process as they did not seem to understand that we needed this done quickly. After a very long conversation with many different people there we managed to get him an assessment meeting for the following Monday (1 week prior to the course start date). The candidate went in and sat an assessment test, which he passed and they then charged me £80 + VAT for the course and issued him a certificate. I don’t know about you but I felt cheated – to ask me to pay for a full course when all they did was assess him and tell me his skills were OK. Having got him through that he started college the following week on what was meant to be a 1 day per week course however when he actually turned up for his first day he was told that the course was full and so he needed to be enrolled on another similar course but this would be 2 days per week instead of the agreed 1, again I was not happy but accepted it as it was an all or nothing deal, no other providers available and term had already started. They could not see why I was bothered at all and did not even apologise for the change which was more than a little frustrating to both myself and the candidate. Anyway the final outcome is that we now have a candidate who is on a level 4 IT course at a local college, fully funded training for the 2 year course and an open place at Birmingham University following that should he wish to take it, (and if I get my way, he will!).

End of story I hear you say? Well not quite!

Whilst all of this was going on the first training provider had been trying to get me to take another candidate through them, they re-advertised the position and submitted a list of candidates however they also sent over a table of charges for the courses, as follows – 16-18 Year old Candidates are fully funded and no Employer Contribution is required. 19-24 candidate that a 50% employer contribution of £ 3500.00 for level 2 or £ 5500.00 for level 3 Programme would be required. 25+ Candidate also incurs a 50% employer contribution £2800 for level 2 or  £ 4400.00 for level 3 I nearly hit the floor with shock and immediately called every college within reasonable travelling distance from our offices, and what do you know? not one of them would charge anything for any of these courses we were looking at. This was upsetting on so many levels but here are a couple of the bigger ones- If the government have capped tuition fees at £9000.00 per year for universities starting next year how come it is acceptable for a local college to charge £11,000.00 for a level 3 ICT course? £2000.00 per year more than Oxford or Cambridge University!!! That can’t be correct!!! And secondly – this one left a worse taste in my mouth to be honest – this is discriminatory against 19-24 year old candidates due to the costs involved, surely the cost per candidate to run a course is the same regardless of their age!!! Not here apparently. I was so shocked that I called them and arranged a meeting with them and a NAS representative to talk through my concerns. The meeting date came around quickly and when they all turned up we sat down in the boardroom to discuss my concerns. I explained that I had spoken to all the other colleges in the area and checked prices with each and none of them wanted to charge me at all, also brought up the fiasco with the first candidate and obviously their commitment to him as someone who wanted to work and be on the program (They seemed to be more interested in training someone else than getting training for him as the right candidate). I received no real answers from anyone but I was told that they appreciated the feedback and would pass it on up the relevant channels, I did get that each college has a set of guidelines from which to work but freedom in how they are interpreted. Useless guidelines then! is how I interpret that!

Overall then, a complete nightmare from start to finish, BUT! And this is a massive BUT!

The candidate we have taken on is fantastic, he has fitted in with the team and his work ethic and skills already are amazing, I am so glad that I persevered with this process as I know that I have found a great asset for my business and clients moving forward. And that is my final note on apprenticeships really, try and work through all the red tape and hassle of the process because there are some shining stars out there in need of opportunity and a chance to prove themselves, they need a chance now more today than ever before and if nurtured correctly can be future assets to any business! Julian Salmon, MD  

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright © ItemBridge inc., 2013

Unusual Longtail SEO Strategy (Do This And You'll Make More Money From Your Website)

Seo Campaigns Usually Start With The Head Terms

Most SEO campaigns start off with a handful of keywords, some competitive and some not so, based on search volume from certain SEO tools. Once the SEO campaign is underway the website will start to get increased traffic and decent rankings, depending on how good the SEO company is :) The website will not only start to receive traffic from the handful of keywords that are proposed in the initial planning of the campaign, but also from a plethora of related keywords. Once the site is established and has been building links for a significant amount of time you can expect the 'longtail' to be responsible for 70%+ of the overall website traffic. The 10 or so head terms you were originally targeting will be bringing in about 30%.

The Longtail Is More Important

Long Tail image from Shunt Money So this really flips around the importance of those head terms onto the long tail terms. The long tail terms are generally more targeted than head terms.Someone searching for 'Widget' is considerably less qualified to buy than someone who is searching for 'Red Widget That Makes Noises'. The person searching for 'Red Widget That Makes Noises' is probably searching with one hand, because the other one is holding a credit card.

But... This Doesn't Mean Ignore The Head Terms

You're ranking for all these 'long tail' terms because they are related longer phrase variations of the head terms. By link building for the parent or seed term, you are indirectly helping the variations rank. So it is a great idea to hook your link building strategy around the head terms (obviously mix your anchor text), with a view to maximize the long tail traffic using a lot of content that contains a lot of related phrases on the targeted pages.

Link Build To The Head Terms, But Use Content To Maximize The Long Tail

You should make sure your targeted pages include long tail phrases and terms. It's infeasible to link build to every single long tail anchor text, it's also a bit pointless looking at traffic for each separate long tail phrase (they are so minimal). You should use a mix of common sense and very quick keyword research to decide what terms to include in your content. I usually try and target 10-15 variations on each of my target pages. It may be an idea to create extra pages if you don't want to clutter your money pages with content. It is best site practice to make sure every page on your site has great content, including long tail phrases and variatons.

Keyword Modifiers To Qualify Buyers (Secret Sauce Of The Blog Post)

Whatever your product is, it will have some modifiers that qualify buyers in the market. These are the perfect longtail searches! For most ecommerce markets it is the following:
  • Cheap
  • Order
  • Buy
  • Purchase
  • Online
  • Shop
  • Delivery
  • Deals
  • Offers
  • Review
  • Comparison
  • Vouchers
  • Best
So shouldn't these keywords be included in our content? Hell yeah, these keywords are the most important longtails of all! The searcher is TELLING US they want to buy, and these searches exist, even if Google tells you they have no searches. Just trust me on this one :)
So, how do you incorporate these modifiers in your content strategy? You'll need to make it natural. Be Creative. You may have to make a comparison page. You may have to start offering vouchers and offers (to warrant the existence of the page). You'll have to talk about delivery. You'll have to talk about cheap, and include all buy, order, and purchase words (in the text, not buttons).
So if I'm talking about my classic widget example, I'd use a tool like MergeWords to fist of all get my list of longtail phrases.
mergewords-300x213
So my list looks something like:
Cheap widgets
Order widgets
Buy widgets
Purchase widgets
Online widgets
Shop widgets
Delivery widgets
Deals widgets
Offers widgets
Review widgets
Comparison widgets
Vouchers widgets
Best widgets
I'll need to incorporate these into my widget page somehow, or create new pages that warrant these search terms.

If Nothing Else, Include Keyword Modifiers In Your Content To Catch Some Long-Tail BUYING Traffic.

Do this today, and your website will make more money. If you liked this post share it on Twitter and what not :) Cheers JoeD, SEO

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright © ItemBridge inc., 2013

(Not Provided) in Google Analytics - What is this?

About 3 weeks ago now Google released a new search engine update in an attempt to make online search more secure. This has been referred to as the Google SSL Encryption Update. You will have probably noticed already in your Google analytics that one of your keyword referrals will be (not provided). If you haven't noticed, check your analytics account carefully! Not-Provided-Keyword (not provided) will soon be the worlds most converting keyword accross all websites, industries and platforms. With this in mind we decided to purchase the domain name www.notprovided.co.uk  

Why am I seeing the (not provided) keyword?

What this means is that when users are signed into a Google account like Gmail, when they make a search query this will now be made through a secure connection (https). If that search query leads the user to an organic results then the keyword referral data will no longer be provided in Google analytics. Instead you will be provided with the keyword (not provided). google-ssl-encryption-300x167 Read more about the Google SSL Encryption Update and how the keyword (not provided) has in increased in analytics across some of our clients.  

Help stop Google - Sign the petition!

This issue is only going to rise and rise and the keyword (not provided) will only become more common. It will effect website owners, content publishers and online business owners all over the world! Please help to voice our dissatisfaction by signing the (not provided) Google Petition. Joe Taylor - Digital Marketing Strategist

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright © ItemBridge inc., 2013

When Will My Site Be #1?

We get asked this question all the time. Although we are very selective with our clients and like to work with larger companies, we do often work with local companies (because we like bringing local businesses on the web). Quite often the local businesses don't have a 'marketing department' or anyone that already 'gets it'. So a lot of questions get asked in the initial stages of preparing the campaign. This post is to help small businesses out there who are looking for SEO services, to give you more of an understanding how legitimate SEO companies operate. It will also give you an idea of a good mindset to have when planning an SEO campaign for your business. The metrics and KPI's you have in mind for success may not be the right ones. (Being #1 for a search term should not be your KPI.)

icon-start-business-blog-150x150

When Will My Site Be #1?

The question shouldn't be 'When will my site be #1?', because who can answer this? Anyone that can is lying. The only people that potentially could is the guys over at Google. The question should be 'When will I start seeing leads, sales and more business in general from our SEO efforts?' This is a better question that we can estimate a reasonable answer. We say within 90 days we can expect to start seeing results: More traffic, more leads and sales, and higher rankings of course. Some SEO companies do not guarantee anything, and openly admit there are no certainties in SEO. This is also a sign of a legitimate SEO company. Legitimate SEO companies follow best practices, and add value to your site. No SEO companies work with or for Google, and no SEO companies can guarantee positions. REMEMBER: It's about your website's sales and leads. Not the #1 ranking for a specific term. You may be #7 for that specific term, but between #3 and #1 for plethora of other 'long tail' terms. These long tail terms put together will equal a  lot of highly converting traffic. Look at your sales and leads from the web before slating an SEO service for not getting you #1 for a specific term - but these success metrics and KPI's should be discussed in great detail before the campaign starts.

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright © ItemBridge inc., 2013

More SERP Changes

Am I late on this one? What is this? Is it exclusive to eBay, or is it an image type ad? This is something I've not seen before or at least I don't think I have. I have just tried a 100 other searches and can't find anything similar! If anyone has seen this before or can explain, leave us a comment! blog Please comment if you know more about this!  

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright © ItemBridge inc., 2013

How to choose the right SEO Search Marketing Company

There are so many SEO and Search Marketing companies out there and making the right decision is often a daunting task, especially when you don't have the knowledge to completely understand how Search Engine Optimisation works. In this short blog I will offer some tips and advice on how to choose the right company for your business!

Price - How much should SEO cost for my company?

SEO-DecisionsPrice is obviously an important factor for business owners however unfortunately I talk to business everyday who have let the price dictate the company they choose. This is mistake number 1. You shouldn't let price be an overall factor when hiring an SEO company. Remember if something sounds to good to be true then it probably is, especially when it comes to SEO. £50 per month on SEO wouldn't even cover our costs and time spent on link building, article syndication and so on, no matter how small the campaign was. Surely if £50 a month was the bee all and end all of great SEO wouldn't every online company be successful? That said it doesn't mean you have to spend tens of thousands on SEO either. The price for a killer SEO strategy includes a number of factors such as how competitive your market is. For a local business owner looking to dominate local searches then the cost associated would more than likely be less than £500 per month however for a larger company looking to compete with the car insurance sector will need to certainly add a zero or two to that figure to really see competitive ranking results. If SEO is done the right way, abiding by all of the Search Engines rules (White Hat) then a good SEO company is worth it's waiting gold as long as you can really calculate a return on investment which is most cases you will!

SEO Packages or Bespoke Strategies?

This is a hot topic amongst SEO professionals however my opinion? If SEO comes in packages then this often doe's not suit anyone but the company offering the package in the first place! You often find that these packages also don't offer any guarantees. Now I am not Google and us SEO professionals cant guarantee anything (don't believe anyone who claims they can) however if you choose a package with 5,000 back links, article syndications, directory submissions etc what ranking results can you really expect to see for your business? My answer - You don't know! It depends on many factors which is why if I was choosing (a bit biased I know) I would choose a bespoke strategy which why tailored personally to my business. When we offer SEO we ensure we fully understand the market place a business is in and research the top competition before providing our clients with a SEO proposal.

Research the proposed SEO company - Check for testimonials!

Now what I mean here is not spending hours and hours researching every client that has ever dealt with your proposed company however just simply type the business name into Google. Have a scan through the first few pages and ensure you see no bad reviews of the business. Google will tell you an awful lot about the business just by using the power of search. Oh another thing, check for testimonials and case studies. This will often show you the Proof of Power of the SEO company. Check out our case study "How we can triple the size of a business". Increase-Traffic1

You don't have to choose your hosting company or web designer to do the SEO!

Ok this is another potential mistake a business can make. Just because your web designer built your website and possibly host's it, it doesn't mean you have to agree to there claims "we can do SEO too". Ok, you might think this is a contradiction because here at TEKnet we offer Web Design and SEO however we particularly focus in Search Engine Optimisation. The fact that we are also technical enough to build websites is a bonus for our clients. Anyway, back to the point, what I am trying to say is that there's not many companies that are Experts at both no matter how much they claim to be. You will usually find a brilliant web designer that is excellent at what he does however SEO is a completely different kettle of fish altogether. Don't feel tied in to talking multiple services from your web designer. You will receive the most powerful results if you use a combination of top professional companies in each sector. These opinions are based from my knowledge in the SEO industry and a previous knowledge of being a business owner myself. I hope this will give you some good advice and guidance on choosing the right SEO company for your business. Wants some advice on Search Marketing for your business? Looking to increase your leads/sales/prospects? Feel free to contact me for a professional opinion on your Internet marketing Strategies. 4634307127_c7bf79a608-150x150 (2)Joe Taylor Digital Marketing Strategist Office Tel: 0845 8 388 488 EXT: 407 Mobile: 07706 214 526 Email: joe.taylor@teknet.org.uk

Comments

Brian, 25.10.2011, 7:47

Love the fresh design. I enjoyed this article. Thanks a lot for this cool blog.

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright © ItemBridge inc., 2013

Do We Own The Most Valuable Website In The UK?

  Following our post about the loss of keyword referrer data, we sat and thought about how we could possibly get some good out of this terrible situation. If Google are hiding referrer data, and simply displaying it as (not provided), soon enough all our clients most converting keywords will actually be '(not provided)'. Interesting. notprovided So, for every website in the world, the most converting organic keyword will be '(not provided)'. This keyword is pretty valuable then? The #1 converting keyword in the UK across all industries is 'not provided'. So we brought the domain, it's for sale! www.NotProvided.co.uk

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright © ItemBridge inc., 2013

How we can triple the size of your business!

Dear Business Owner I'm Joe a Digital Marketing Strategist at TEKnet. I help business grow by proposing bespoke Internet Marketing Strategies in particular Search Marketing. We have a proven track record for number 1 and page 1 rankings in Google which in turn generate business high quality traffic with a sky high return on investment. We are also PPC Google Certified Partners. Oh and what's cool is that we don't just stop there when we have found you all that extra traffic. We then turn to Conversion Rate Optimisation otherwise known as CRO to make all that traffic more profitable. "Our knowledge and expertise will prove invaluable to your business" Oh and here's my details as you will probably need to contact me when you have read this post. Joe Taylor - The Strategist! Office Tel: 0845 8 388 488 EXT: 407 Mobile: 07706 214 526 Email: joe.taylor@teknet.org.uk Did you know? In 2011 over £50 billion will be spent online by UK consumers. 83% of UK online shoppers use search engines to research a purchase. Try our FREE SEO Audit to see what your position is in your Market

Check out how we grew a small Forklift company into a Multi Million Pound Enterprise! 

  To give an indication of the quality of our work, we currently enjoy a host of number 1 ranks across an array of highly competitive markets. An example of this is the forklift market where we carry out the optimisation for the The Forklift Company. They enjoy top ranks for heavily competitive ‘operative’ search terms such as forklifts, used forklifts, forklift company etc beating the likes of Toyota, Yale, Nissan and Jungheinrich for the past two years (which can be confirmed by our client who is fully reference able). Try it now >>> Open up Google and search for "Forklifts" Were we right? How we did this: To Simplify 1. We familiarise ourselves with the business and the market they are competing in and research the competition were up against 2. We conduct a full SEO audit on the website to identify possible underlined issues and find out the current rankings 3. Next we analyse the keywords associated around the business to find out the searches that are happening in Google every month 4. From the data we have we then proposed a bespoke SEO strategy with time scales involved and results we expect This is simple stuff and obviously were not giving our trade secrets out but it works. We know from our PROVEN track record. The companies we are getting business to beat in Google are multi million pound international companies which have thousands and thousands of £££'s Internet marketing spend. We are realistic with a proven track record and our charges are no where near the same however they WILL deliver you a sky high return on investment and we promise we wont fluff around with wishy washy answers on what results we intend to achieve.

Grabbed your attention?

Keep reading we have got some more valuable information for you. 

Proof of Power

When your considering an Internet Marketing company or an SEO provider consider the following: 1. Their depth and breadth of knowledge 2. Do they offer bespoke strategies tailored to you or do they use packages which often fit no one but themselves 3. Do they provide reporting software to view progress on rankings 4. Do you feel you can work with them effectively and have confidence in them 5. The overall most important factor to think about when considering an SEO provider is their POWER With this in mind here are some results we have achieved

Our Guarantees

Work for FREE guarantee If none of your keywords are ranked on page 1 in Google within the time we advise you then we will continue to work for FREE until they do. Only White Hat techniques We will only use White Hat SEO techniques on your SEO campaign. None of our strategies break the rules or terms stipulated by the Major Search Engines. Black/Grey Hat SEO techniques may get you quick results but be warned these results will usually last a couple of days and then the Search Engines will find you and ban you! Data Protection We will not share data about your business which is not already in the public domain. We will never share with anyone or any business unless you have agreed to provide us with a case study on your success from hiring us. We have the edge over all other Internet marketing Companies To ensure we stay ahead in our market and continue to provide results time after time we promise to spend at least 8 hours per week researching Search Engines updates, updating software and improving our Internet marketing and SEO knowledge. We also promise to never deliver our SEO strategies into to packages which no idea on results.

Don't take our word for it see what our customers say

Increase-Traffic Testimonials   Here are my detail's again to save you scrolling back to the top :-) Look forward to hearing from you. Joe Taylor Office Tel: 0845 8 388 488 EXT: 407 Mobile: 07706 214 526 Email: joe.taylor@teknet.org.uk

Comments

How to choose the right SEO Search Marketing Company, 24.10.2011, 10:30

[...] Now what I mean here is not spending hours and hours researching every client that has ever dealt with your proposed company however just simply type the business name into Google. Have a scan through the first few pages and ensure you see no bad reviews of the business. Google will tell you an awful lot about the business just by using the power of search. Oh another thing, check for testimonials and case studies. This will often show you the Proof of Power of the SEO company. Check out our case study “How we can triple the size of a business“. [...]

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright © ItemBridge inc., 2013

Google SSL Update - The sad loss of organic keyword search data in analytics.

Blog Post Update!

Since writing this very popular article we purchased the domain name for the keyword (not provided) www.notprovided.co.uk We have decided to blog about this controversial Google update over there. So check it out. Not Provided. Otherwise read below about the Google SSL Encryption update and how it will effect you! Ok, so what does this controversial Google update mean? Well to explain. Traditionally whether people signed into a Google property like G+ or Gmail or not and made a search that lead them to a website, that search query or keyword would be recorded by Google. The data could then be displayed in Analytics or similar tracking software used by the website owner that the search query lead that user to. The data would be recorded if the search lead the user to either an organic listing or paid advert. Not only that, tracking software would record all the page data that the user browsed on. monster This has now all changed due to Google's SSL update. Now if users are signed in, when they make a search, that search will be made over a secure connection. If the search lead the user to an organic result then the search or keyword data would not be recorded within Analytics or other tracking software. The data will now just say "not provided". Not only that, tracking software would now no longer be able to track what pages the user browsed by that user. This is considered a major blow for Website Owners, SEO companies and Keyword Conversion Analysis. It's going to be more difficult to to find out what keyword searches people used to find a website.

Now for the controversial bit...

google Although Google wont be passing on keyword data to the analytics tool and other traffic software for organic results, they will still allow the data to be shown if the search query lead the user to a paid advert. So effectively what Google is saying is "pay us for an adwords advert and we will give you the users keyword data" A little contradiction in my view which is upsetting a lot of people. But wait...

We shouldn't panic... Yet

This is update only effects the data on Google.com and for users that are signed into a Google property. Overall this only accounts for around 1-2% of all the searches at the moment. Yes as more people join G+ the new Google social network and sign up for Gmail accounts the amount of search data lost will go up. As SEO and Internet Marketing professionals we will just need to get clever on capturing keyword data. Its not all lost it's just going to be less convenient to find it. Here's some ideas to find alternative keyword search data:
  • Adwords Results and analysis
  • keyword Ranking reports
  • Keyword Targeted landing pages
Thanks for reading!
Joe Taylor - The Strategist

Comments

Link Worx Seo, 22.10.2011, 12:17

First of all congratulations on the launch of your new website, looks pretty descent to me. This definitely related to me and what I do for a living as well. There are tons of post and articles circulating concerning this subject. If you use Google +1, this is where it first sprouted and caught my attention. This is very disturbing to me because like any good optimizer, organic keywords are extremely important at performing proper SEO. This particular function of not recording the data is the exact same way Google AdWords allows users to display there AdWords results without recording the data. If your not familiar with this, it is a tool inside of Google AdWords to test your results without recording data. I believe one of the reason's Google is going in this direction is not only for security purposes in the grand scheme of thing's but to combat issues surrounding the use of software programs running constant analysis. This software when run is compounding the data and actually producing false results by causing software generated impressions to the search engines instead of it actually producing a real human impression. IE... CAPCHA entries when running these various types of software programs such as Seo Power Suite. Great applications by the way. This makes sense because the keyword tool provided by Google in AdWords is only producing keywords from PPC impressions and not organic impressions. This completely relates to what your saying about getting data based on AdWord campaigns. I am curious to whether or not the data that has been recorded will still be accessible as it has always been up until this point into the future through analytic's. I was really getting into the new design with Google analytic's today and still noticed organic keywords showing in the reports. But did notice the "not provided" data as well. I think Google may have other plans and we all will just have to wait to see the final outcome.

Welcome To The Most Valuable Domain In The UK – FOR SALE | Not Provided, 20.10.2011, 3:54

[...] Maybe this blog post will help you [...]

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright © ItemBridge inc., 2013

McDonalds SEO

Medium, Large or Supersize? Do you want fries with that?

  A lot of companies are selling SEO in bronze, silver and gold packages, with additional bolt ons and unrealistic guarantees. The sales pitch is so refined that it becomes a little like ordering a fast food meal. You know what you're getting, and it's gonna be fast, and you can add extras if you like. They want the sale. Done. On to the next client. _39917507_mcdonaldsmeal_pa_203A lot of the smaller businesses out there with limited budgets will go and get a load of quotes. They will have many of these 'McDonalds SEO' pitches, and then they may get a few 'real' marketing quotes from companies such as ours. A holistic and realistic solution that will increase organic traffic and sales in a safe and effective manner. The short term 'supersize big mac meal with extra fries' solution will always win to the uneducated client. Shame.seo1

Alarm Bells Should Ring If SEO Companies Are Guaranteeing #1 For £99

No SEO company in the world is a 'Google Partner' in the context of organic traffic. No company can guarantee what Google will do TODAY, let alone tomorrow or 3 months time. All a company can do is follow best SEO practices, and the value will come from increased traffic and sales. We've spoke to many companies that have been burnt by these type of SEO services in the past. Dodgy links, ranking penalties and some don't even make on site changes. I'm not saying all companies with guarantees and packages are bad. And some of these services may well work for your small local business with low competition. All I'm saying is that if you're wanting to SERIOUSLY increase traffic and online sales in competitive markets you will need a FULL SERVICE SEO Campaign, with a complete audit, on site optimisation and effective link building. It will be a 6 or 12 month campaign, with realistic goals. ...and it will cost more than £99 unfortunately.

There's Good News Though. The Results From A REAL 12 month SEO Campaign can double or even TRIPLE your business.

elesana2 buzzflctraffic buzzimp

So, next time you're considering a McDonalds, why not have a 24oz Steak Instead?

Great SEO costs more money, but you get REAL results. Cheers, Joe Davies, SEO @ TEKnet.  

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright © ItemBridge inc., 2013

8 SEO Tools I Use Every Day (apart from Saturday & Sundays)

 

RavenTools - For Rank Tracking & Reporting (PAID)

RavenTools is a superb tool and we use it here at Teknet for all our client reporting. Before RavenTools we used to check rankings MANUALLY and build our reports manually in Word. Now, this is okay with 10-20 clients, but once we hit 50+ clients, with some clients that have over 100 keywords targeted, it was time for a solution. We done some research and while there are a few alternatives, Raven was the right price, and had all the right features. At the minute we probably only use 10% of what this software has to offer, but for what we do use it for it's spot on. It tracks the rankings (weekly) and builds reports based on analytics data. It can put all this in a PDF and send this to clients on a monthly basis, on auto pilot. Clients also get their own username and password, in which they can log in and view their reports in the online format rather than the PDF format. The whole system is branded up as Teknet, so it fits in seamlessly with the rest of our website and communications with clients.   market-samurai-logo

Market Samurai - Keyword Research (FREE + PAID)

We just use the Market Samurai free version which is essentially Google Keyword Tool, but with lots of filters and some extra info such as SEO Title competition, which we use (amongst other things) to determine how competitive a market is. We can export this data into excel and play around with it some more.  

Adwords Keyword Tool - Keyword Research (FREE)

As well as Market Samurai I use Google Keyword Tool for quick research.   logo

SEO For Firefox - SERP Research (FREE)

  This is a great tool for looking how competitive a particular search landscape is. I look at SERPS and look at the page rank of the top ten (bad metric I know, but a quick indicator), it will also tell me the backlinks and ages of the sites. This gives me a gut feeling as to how long it would take to drop into the top 10. In some more competitive markets I look at page 2 aswell. rank-checker-logo

Rank Checker - Quick Rank Checking Of Large Amount Of Keywords (FREE)

  Sometimes, as a baseline, mostly used in Client site audits I like to find out where they are at in terms of rankings. I go through all their site and jot down keywords as I go, and use meta tags for more ideas of the kind of stuff they should be ranking for. Once I have a big list, I can use rank checker to see where they rank for all the terms pretty much instantly. I can then export this into excel and play with the data.  

ZA102383410

Excel - For Data Crunching (PAID)

  Excel should be used by every SEO. It gives us lots of ways to play with search data. Every day I mainly use it crunch together numbers to give keywords and markets a competitive score. This helps us when planning a campaign.  

Build My Rank - For Sprinkling Of Power Links (PAID)

This should not be overused, but it's great for giving sites a nudge up the SERPS. It posts a blog post onto one of many related categories on a website in their privately owned network.   wizard-logo-f

Unique Article Wizard - To Get Sites Indexed, To Give Whole Site A Lot Of Links, To Power Up Existing Backlinks (Tiering) (PAID)

Unique Article Wizard is one of my favourite tools for quick link building, especially to new sites that you want to give some 'grunt'. I also use this to power up existing backlinks sometimes. This is called tiered linking or link buffering.
All in all, these are the tools I use everyday. If you have any more you'd like to add that I may not know about, comment below! Joe Davies, SEO Manager

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright © ItemBridge inc., 2013

Conversion rate optimisation – What is it?

Conversion rate optimisation or CRO as its known in the industry is the art of improving the amount of conversions you see through your website without chasing any additional traffic.

Let’s look at it like this – company ‘A’ has a website that attracts 100 unique visitors per month and from that they generate 10 customer enquiries per month which is a 1% conversion rate. In order to grow their business they need to promote the site further so it gets 2000 unique visitors per month so that it then generates 20 enquiries, 3000 = 30, 4000 = 40 and 5000 = 50 enquiries per month. This is not the only route to expansion however as they could have chosen to take the CRO route which works as follows: Rather than chasing additional traffic within the market we first try to improve the amount of conversions the site picks up from the traffic it already receives – by tweaking page layouts, calls to action and many other integral parts of how the information is displayed on the site we improve the enquiries from 10 to 50 per month an increase in the conversion rate from 1% to 5% (5 times the initial business generated from the same level of traffic). Then once we have achieved the desired level of conversions we revert back to chasing additional traffic but with massively different results as follows –
  • 2000 visitors = 100 enquiries
  • 3000 visitors = 150 enquiries
  • 4000 visitors = 200 enquiries
  • 5000 visitors = 250 enquiries
It just go’s to show that chasing traffic is not always the only way to grow your business and increase your market share CRO has the ability to multiply your reach into the market as well as improve your bottom line. Why not see if TEKnet can improve your conversion rate, increase your market share and make you more money! Julian Salmon Managing Director TEKnet

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright © ItemBridge inc., 2013

What Does Google Look At When Ranking Your Website?

What does Google look at when ranking a site? Google’s algorithm can be boiled down to 4 main areas that need to be looked at as follows:

1. Site construction

how a site is constructed and certain programming languages and techniques work better than others, but in general what we are looking for is whether or not Google can access content and read the entire site. There are many reasons that this may not be possible such as use of ‘flash’ in menu’s or in a landing page, laying the site out using ‘frames’ or some forms of dynamic menu’s and using images instead of text but there are easy ways to check if your site is compatible or not as follows: Firstly to check if the content is accessible to the search engine spiders, bring up your website in internet explorer and then right mouse click on the page and choose ‘view source’ from the menu, in amongst the HTML code you should be able to find the text that is on the page, if you can then so can Google. Secondly in order to check if the site is already indexed with Google open a Google search page and in the search box type in – site:http://www.yoursitename.co.uk (see screenshot below) and Google will return all pages it has indexed under your domain name, this should list every page on your site, if it does not then this may be down to problems with the site construction and will need further investigation. 0seo As long as the site is visible and indexed generally it will be fine to promote via SEO.

2. Site Tags

The site Meta Tag is a piece of code that sits behind the scenes at the head of the HTML code on every well designed web page. As you can see below the source code of the web page is led by the metatitle which is displayed as the first line of a search result (SERP) and also sits in the blue bar across the top of the browser window. The metadescription ‘description’ tag is further down the code and can be used to populate the 2 line description in the search results (SERP) and should reflect the content on the page. SEO Company | SEO Services | SEO Midlands & Birmingham, UK This is a hotly contested subject since Google decided that it was no longer going to use the meta description and meta keywords tags but as some of the other search engines still use this data we always advise using it correctly. The meta title is one of the key areas used to tell the search engines what search terms you are targeting with a page and it should be no more than about 70 characters long (any characters over that length will not be displayed) and the meta description can be used to create a good marketing spin on your search results listing if nothing else so make sure it gives your USP’s and is no more than 170 characters long to ensure the whole thing is displayed.

3. Site Content

This may seem like a no brainer but you would be surprised the amount of sites we see that are great to look at but have absolutely no value as far as search engines are concerned. Search engines read content and even though we can look at a web page and see a great image of a widget with a price underneath and a buy now button, we can decide if we actually want to buy that product and act accordingly. Google on the other hand will see the HTML code for the page and the content is image001.jpg £4.99 & buynow.jpg The search engines are in competition with one another to provide the best results for any search query made, in order for them to deliver the best information they need to be able to know if you offer that service or product and to do that correctly you need good quality content on your site about that product or service. We would recommend 2-300 words of unique content minimum, do not copy this from other websites because this will get picked up by the search engines and possibly the owners of ‘borrowed’ content as well. In today’s online arena unique good quality content is still king!

4. Backlinks

These are inbound links to your site, or other sites that link to you. Very simply put every link in to your site adds value to the target landing page, so in effect the more sites that link to you the higher your site appears in the search engine results. Its not actually this simple but you get the idea. The ranking of the outgoing page also plays a major part in this calculation. Some would argue the higher the PR (Page Rank) of the sending page the more value is passed to the receiving page, and this is a nice simple way of looking at values of links, but please note there are actually many signals that Google looks at to calculate the value of a link. Lets look at this and apportion points to page rank – in the table below we assume the value passed through a PR1 link is base 7 points but as you can see a PR2 site is not 14 points, PR3 21 points etc PR1 = 7 pts PR2 = 49 pts PR3 = 343 pts PR4 = 2,401 pts PR5 = 16,807 pts PR6 = 117,649 pts PR7 = 823,543 pts PR8 = 5,764,801 pts PR9 = 40,353,607 pts PR10 = 282,475,249 pts This means that a page rank 10 link has the same value as 40,353,607 PR1 links! Add to this the relevance of the link, trying to calculate link value is very difficult so just follow the basic rules, links are good as long as – • They come from a relevant source page. • There are not more than 20 other outbound links from the same source page. • They are text links. • They link directly to you and not via any other 3rd party. • The page they link to is relevant to the link anchor text. • The target landing page is still live. Make sure your link building profile is mixed and appears natural, also make sure your anchor text is mixed. 100 links to your site from social bookmark sites with the same exact anchor text is not natural. Now get started with your promotion, check your site is accessible has great content and then get link building! Julian Salmon Online Marketeer with 17 years experience Managing Director TEKnet

Comments

Dong, 19.09.2011, 4:20

Amazing tips! I have been trying to find something like this for some time now. With thanks!

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright © ItemBridge inc., 2013

My experience of The National Apprenticeship Service

After hearing all the hype throughout the Media over the last 12 months back in May I decided to make an apprentice position available within TEKnet’s development department. I got in touch with NAS by finding them online and completing the forms etc to which I initially received no response at all. After waiting a few weeks and hearing nothing at all I decided to follow up with a telephone call and after speaking at length with a NAS team member was eventually pointed in the right direction. A couple of weeks later I was contacted by the local training provider who booked an appointment and came out to see me the following week to talk me through the process and courses that they could provide. Following that meeting we had developed an advert for the position which was then posted on the apprenticeships.org website. After running the advert twice for 2 weeks a time we did have enough possible candidates to shortlist 5 for interview and so we took the process to the next stage and arranged interviews for them to come in and see what we do in more detail and discuss the role in  more detail. Of the 5 candidates only 3 arrived! And of those 3 only 1 had any real interest in working and enough relevant skills to give a chance! Having completed the process and identified our apprentice I thought it would be plain sailing from here on in, little did I know at that point the pain that was yet to come! Having called the successful candidate and offering the position we formalised the offer in writing and set a start date for 3 weeks later, the week after his current college course finished, all seemed well and both he and the team were looking forward to him starting on the agreed date. Three days before he was due to start I received a call from the training provider telling me that the candidate was not eligible for a modern apprenticeship as ‘he had already completed the course! WHAT? They did the advertising! They sent me the applications! And worst of all he was already a student at their college! I was understandably upset by the whole affair especially as I had offered the position to him and he had accepted. They told me that they would break the news to him and re-advertise the position immediately to find another suitable candidate as soon as possible. They obviously did call him and tell him the bad news later that afternoon as I received a very disturbing call from the young man later on and he was obviously very upset by the whole affair. As it happens my mother is on the NAS advisory board and so I gave her a quick call and explained the situation to her in order to get some advice. She was horrified by both the treatment of the candidate and the service that I had received, she told me that this was not the case at all as he was a prime candidate for an apprenticeship due to his age (18) and that there were plenty of other courses he could attend over the level 3 ICT he had just completed. After much good advice I put the phone down and called NAS again to discuss the problem in more detail and they also then advised me that the training provider that they had put me in touch with only provided courses up to a level 3 but there were other providers in our area that did level 4 and beyond and they would put them in touch with us as a matter of urgency. A few days later I was contacted by the second training provider who came out to see me as per the first visit taking details of the job role etc etc etc and I went through the whole process again as they told me the process meant they had to advertise the role again even though I had already identified the candidate I wanted to take on. Following a few more weeks of messing around we have now got through to enrolment day at the new training provider and they have identified a ‘key skills’ gap, due to this we now have to try and pass a 3 month long course - key skills level 2 in literacy within the next 25 days to get him accepted on the course. 4 months after starting the process we still do not have a training provider and I have never experienced so much pomp and red tape in my life, so much for taking on an apprentice and helping them get a start in life. Government rules and regulations have made the entire process almost impossible to follow and it is more than a little distressing for the candidate who is now working with us and worried that if we can’t get him on a course his job may be in jeopardy. This is not the case of course as I will not give up on this battle with bureaucracy to get him some training. I will be writing a follow up article to this over the next few weeks to let you know how it all turns out, the disturbing part about the whole affair is it may be easier to pay for private professional training than it is to get what every 18 year old is entitled to according to the government. Watch this space. Julian Salmon Managing Director TEKnet

Comments

Marget, 19.09.2011, 4:16

Saved, I love your blog! :)

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright © ItemBridge inc., 2013

Google Playing Around With The SERPS (again)

Supersize Sitelinks

Sitelinks have been around for ages now and up to now have usually been displayed below a site when the site was searched for directly, these links are there to allow the user to go directly to different parts of the targeted site – as you can see here if you searched for the ‘metropolitan museum of art’ Google would display a set of sub-links to different sections of the site to allow you to get to key areas faster. sitelinksserp Now though Google has seen the value in these site links through the amount of people using them and decided to expand on the service and now can show 2 rows (Up to 12 links maximum) of full site links below the main site link, as can be seen here when searching for our client ‘the forklift company’ newsitelinks These new site links are easier to read and have much more information for the user, this effectively gives them far better access to the site and a much faster search experience. Google has combined this new feature with an algorithm update that has been designed to give better quality search results, reduces duplication and giving better organised SERP’s (Search Engine Results page’s). This is great news for brands and companies as they have more surface area to protect their brand from affiliates / brand piggy backers.

No More Page 2

Hobo SEO have reported a new type of serp that removes the pagniation at the bottom of google, and ultimately puts all the results in one page. Much like Google Images is at the moment. I wonder what this will do to click rates?

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright © ItemBridge inc., 2013

What’s the best way to approach online marketing?

This is a question that we get asked all the time here at TEKnet and unfortunately there are no straight answers to the question as usually every case is slightly different. For the purpose of the article though I am going to look at a brand new website or a site that has absolutely no online visibility at all. The first thing that needs to be looked at every time is the site itself, we need to ensure that the site is compatible with the search engine spiders and that they can read all the content and access all the pages, once we are sure that there is no problems here we then need to ensure that we have control over the site content and metatags so that we can optimise the site and tell the search spiders which search terms we want to target on each of the pages. Following the site analysis we then need to do the search term analysis, to do this we will interrogate Google to find relevant search terms that have a decent amount of daily 'exact match' traffic (If there is no traffic the search term will never win you any business). Once we have identified our target search terms we then need to integrate them to the website with the most competitive terms on the home page and the less competitive terms throughout the rest of the site. Once the site is fully optimised we can then look at starting to drive traffic to it. As SEO is really a long term strategy and will take time for your rankings to rise to a point where they are visible and start to deliver traffic we also need to look at other methods of getting traffic to the site in the early days. The quickest and most effective method online today is PPC (Pay per click advertising) using ‘Google Adwords’, ‘Microsoft Adcentre’, ‘Yahoo overture’, ‘Miva’ or similar provider. PPC advertising allows us to choose the search terms we want to target and then deliver adverts in the ‘sponsored links’ sections across the top and down the right of the natural results in the SERP’s (Search engine results pages). PPC campaigns can be live in a matter of minutes and driving targeted traffic to the site from day 1. Once we have the PPC campaign live and targeted traffic coming to the site we would then begin a link building campaign where we get other sites to link back to the target site which in effect adds value to the target site and makes it rank higher in the SERP’s. Over a period of time (Dependant on how competitive the search term is) the target site will rise in the natural search results right up to page 1 and eventually up to position 1, at which point we can remove the paid advert on that search term. By approaching the campaign in this way we get the site earning as quickly as possible and keep the advertising costs to a minimum over the period of the campaign. Julian Salmon Managing Director TEKnet

Comments

Topher, 06.09.2011, 9:41

Ya learn sometnhig new everyday. It's true I guess!

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright © ItemBridge inc., 2013

new website launch

After what feels like months of hard work we have finally managed to finish our new website, we have tried to make this latest version even more user friendly with better information and all our new services included. This is just the start of this new site as we will be adding new services on a regular basis, making it more of a hub for our clients with a secure customer portal containing access to invoices, quotes, reporting and any ‘live contract’ details. As well as this we are also developing an automated website checking service that will assess sites and provide a report on the ‘health’ of the site direct to your email inbox within minutes. We will also be adding regular blog’s on everything from the state of the economy based on our clients findings to technical information about best practice search marketing so please come back and check it out on a regular basis or subscribe to our RSS feed. The economy may still be tough but our marketing clients are still growing fast so it will make for interesting reading when we collate the data next quarter. Thanks for taking the time to read this and I hope that you will be back again for more instalments in the future. Julian Salmon Managing Director TEKnet

Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *