If you’re an ambitious entrepreneur and you want to make money online, you need to know that creating and maintaining a range of social media profiles simultaneously will be the key to establishing a network of contacts who may just decide to buy your goods and services!
In order to master the art and science of utilizing social media in order to grow your Web-based business, you’ll need to pay attention to your tone, which should always reflect the image of your brand, and you’ll also need to create a social media marketing plan which hits the target with your ideal customer.
We want to help you learn the ropes, so we’ve compiled a practical guide which is just so easy to understand and use. Our goal is to empower you as an entrepreneur by giving you the ability to leverage social media to its best advantage.
Since social media is free, it’s definitely the preferred method of Web marketing for many budget-conscious entrepreneurs. However, even the richest and most established companies understand its importance and these blue-chip firms use all popular social media platforms in order to engage with new and existing clients via the World Wide Web.
Formulate a Plan of Attack
First, you should forget about social media and just think about your company for a while! It’s vital to create a Web marketing concept which highlights your company’s uniqueness and your company’s strengths, before setting up profiles and launching a social media marketing campaign.
Next, you should apply your marketing concept to the design of all social media profiles.
If you’re starting from scratch, creating a company mission statement may be a great way to build a strong foundation for success…
In addition, you’ll need:
- Photos and videos to post
- Information about your company to place in “About Us” areas
- Links to your company’s official website.
These three elements are all very important! It’s smart to make each social media profile unique in its own way. You may achieve this by setting up a basic Facebook page for your business and then tweaking that information for other social media platforms. This is probably the most sensible way to streamline the process, as you likely understand how Facebook works already.
Each platform has its own features and vibe. For example, Twitter is all about brevity, as posts may not exceed 140 characters. Instagram and Pinterest are feasts for the eyes, as they are photo-sharing websites which cater to those who prefer viewing pictures to wading through a lot of dense text. LinkedIn is all about business connections, YouTube is all about video sharing, and Facebook and Tumblr offer a diverse assortment of options – in this sense, Facebook and Tumblr are truly multi-media and they definitely provide the most flexibility and services to users.
Put Your Social Media Network Together
Once you’ve collected these “pieces” of your prospective social media mosaic, as well as your Facebook “template”, it will be time to assemble the full mosaic. Create one profile at a time and then ask friends, family and colleagues who are currently utilising these platforms (including Facebook, of course!) to become your friends and/or followers.
These existing connections will act as the base for your social media network. It’s wise to ask these friends/followers to showcase your new company on social media, so that their connections will be able to discover what your firm is all about.
In time, you should be able to collect new friends and followers who may buy what you are selling. This snowball effect is really the essence of social media’s awe-inspiring power…and it’s the reason why you should jump on board with social media today!